At BLVKHVND, our mission is to be at the epicenter of gaming, esport, and culture. But to get there, we need more than a name, we need more than wins, we need image. What’s in a brand that you can wear?
The only other company that embodies the spirit of a true brand that works within and outside of gaming is 100Thieves—an apparel brand that also manages one of the most visible esports teams in the business. From their basics, jerseys, and the collaborations with Gucci, Attack on Titan, and the digital skins for Valorant and Rogue Company—they have uniquely positioned themselves as an extension into culture.
We want to go further.
The HVND identity is not just gleamed through the digital channels, but within the physical environments in which we play. How do we leverage our brand to represent the vast variation of sport under a unified banner?
We return to fashion as a root, a foundational bedrock of our organization to effectively catalyze our community. With more emphasis on the duality of indoor and outdoor sport, from leisure to activewear—these pendulums point to the ways in which the HVND expresses themselves. In the coming weeks, we will reveal more about our process for developing apparel and our roadmap for this year and beyond.
For us, we knew that having just 1 jersey wouldn’t showcase the diversity of our players, the games we play, and what our brand is. So we decided to pull inspiration from some of the best Kits in the business: FIFA. Futbol or Soccer has some of the most iconic looks on the pitch no matter if they play at home, away, or want to spice it up with an alternative look that turns heads. In competitive LAN events, many of them span a full weekend, and since we typically make appearances all three days, we wanted to give our players that same sense of style whether its a controller in hand or a mouse + keyboard.
“Voidwalker” is our Home Kit jersey. Stepping into the unknown, it’s hard to know what’s on the other side. But meeting a challenge head on, you become unstoppable. Our players believe in us, and we journey through the unknown, together.
“The Wall” is the Away jersey for our pro teams. Signifying our growing community—the support we had when we started to the HVND Army we’ve cultivated since November has been incredible to watch. This design is dedicated to you all.
“Death’s HVND” is our Alternate Kit jersey design. When wearing this, you become a harbinger of chaos. When it’s time to lock in and clutch up, the only thing you want your opponents seeing is the color red. Are you ready?
The NFT presale starts tonight at 11pm Eastern from March 14th to April 10th. There is a limit of 500 per each jersey that can be ordered through the initial presale. Check back with this link at 11pm to cop one or as many as you’d like. Each jersey NFT will be sold at .15 ETH. After the presale, we will announce a general drop for those who missed out and a giveaway for the full set.
75% of the sales go to the treasury, 20% is given toward the apparel team, 5% is given to all of our signed players.
All Jersey orders will be fulfilled and delivered in July 2022.
Owning these jerseys gets you the following:
We recognize the importance of building a community that participates on record. Having NFTs allows us to deliver a collective of digital and physical experiences that are unlike any other in the esports industry. It also acts as a means for those who are invested in our mission to support in a way that directly gives us the means to provide unique experiences and also create an upside for everyone involved.
Our NFT artist, design lead, visual lead and the rest of the apparel team can be properly compensated for their hardwork and contributions to the HVND canon through NFT sales. As such, NFTs create pathways for everyone to succeed, not just those who are at the top.
So what are you waiting for? Let’s get minting.